It appears that European Union regulators are joining forces with the Federal Trade Commission here in the U.S. through a probe of Apple’s policy regarding “mobile software developers.” (This means: Flash on the iPhone.)

I’m advised by insiders that Apple will be further confronted over the controversial “Flash on iPhone” policy. As you know, Apple claims that Adobe’s Flash isn’t “sufficiently advanced for use on smart-phones”, and has effectively banned its use on their iOS devices, both as a platform as well as its use to help program applications.

If they call me to testify as an expert witness, I’d likely offer this line-of-thinking and example:

I’ve known many PC users over the course of my life, and work passionately to help them transition to the Mac OS (it’s perfectly okay to drop the Mac OS onto a Dell, for example, like Nicholas Johnson did for me on a dare, of sorts).

But, for the purpose of this post, I’ll focus on a close friend of mine named Chuck. Many of you have read his book, and I coached him through one of the most monumental acquisitions in North America.

Chuck is a PC survivor (I wonder if that phrase and context will catch on. You read it, here, first). He languished in that world of restarts and hangups for almost sixteen years.

We discuss the Adobe and Flash story fairly often because it has created terrific impetus for change and a kind of thought leadership around reverse accountability. Chuck knew all too well about third-party applications and programs causing instability on the original platform. How many times do you download a program that requires a plug-in to run on your system? He’s posed that question, and often. How many times has a new program or plug-in been the proverbial “fly in the ointment” of your Operating System? Many PC sufferers ask both questions. But, never, as a hearty and ferocious macintoshionist (I just coined that as well), would say, I.

Chuck’s house has been one hundred percent Apple (PC free) since January 2008. iPods, Macbooks, iMacs, iTV, Extreme Base Stations, iPhones and now iPads abound. When the Apple vs. Adobe story began to break Chuck called me from his iPhone (decidedly not a Blackberry) to express his gratitude towards me and Steve Jobs for developing devices that “just work”. Turn the device on; it works. The story is simple with the elegance of Apple design and utilization. NOTE: I fully expect to hear from a few of you that still want to harp on the iPhone 4’s reception issue. But, I’ll wave you off dismissively and advise you to stop grasping desperately at a futile effort to find a weakness in the that tasty [sic] Apple.

So… Steve Jobs is likely telling us the truth and Flash will destabilize the iPhone and the iPod Touch. If that’s the case he is demonstrating accountability by kicking Flash to the curb. He is forcing Adobe to improve it’s product – and, that is fair and reasonable. It’s aligned with the Laws of Natural Selection. Improve or die. If Adobe wants to occupy the apple mobile platform, they should step up and (re)write something more stable that does not use a lion’s share of power (this is another issue with Flash that does not get enough press, eh).

Why should Apple allow an unstable piece of software on a system that, otherwise,  just works?

Adobe comes across like an entitled Google neophyte with weak points and self-inflicted bitter frustration. Apple sets the standard for quality. And, Steve Jobs simply expects everyone around him, and his best-of-products, to work smart and keep up.

That’s okay. And, let’s hope the European Union recognizes this – just as discerning users of technology have around the globe have by buying ever-more Apple products.

You can whine, or drink wine. So, I’m buying a vineyard.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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